Street Dreams was founded in 2008 out of Ernest Edwards one bedroom apartment in West Covina. Ernest envisioned a streetwear clothing brand that would serve as his creative outlet; one that would connect him with the streets that raised him and the attitude it took for survival. At the age of 21, Ernest had nothing but a few hundred dollars and a vision to create what would later become Street Dreams.
In 2008, the first Street Dreams store opened at the Hacienda Mart, a local indoor swap meet in the city of La Puente. After six months of showing promising success, Street Dreams was relocated to the Puente Hills Mall.
By 2012, Street Dreams opened 2 more locations. With its expanding popularity it did not take long for the brand to take its place as a cultural, creative and iconic streetwear staple out of the San Gabriel Valley.
Today, Street Dreams has 3 flagship stores and is stocked in hundreds of streetwear stores worldwide.
The Survival logo represents your lifetime journey to fulfill your dreams. The curve at the bottom symbolize the roads it takes to make it to the top. Do you notice how only the longest road connects? Because there is no shortcut to true success. You must master your craft and overcome adversity to create a legacy that will inspire the next generation. These are our Street Dreams.